Cymer, Inc. Sr. Product Marketing Specialist in San Diego, California

Sr. Product Marketing Specialist


California,San Diego at


0006093Requisition #

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ASML is one of the world’s leading manufacturers of lithography systems that help enable Moore’s Law and the creation of increasingly powerful and capable electronic devices. Our San Diego-based light source division, Cymer, is renowned for developing both deep ultraviolet (DUV) lithography light sources and next generation extreme ultraviolet (EUV) light sources. We are a multinational company with over 70 locations in 16 countries, headquartered in Veldhoven, the Netherlands.

If you have a passion for technology and innovation you’ll want to check us out. Be a part of ASML. Be a part of progress.

One Company, One Goal, Limitless Innovation. It's our people that make the difference.


Responsible for successfully defining and introducing new products that drive revenue growth and OnPulse subscription. Works closely with Product Managers and Applications to monitor market trends, identify opportunities for new products, and document the market requirements. Participates in product portfolio development to qualify and quantify value and return on investment analysis within the OnPulse business model. Develops detailed product strategy to drive competitive differentiation, revenue, and OnPulse subscription working closely with Product Managers. Leads new product definition and collaborates with Product Managers and Engineering through development and introduction to ensure product success. Responsible for managing external product communication and messaging with Corporate Marketing. Supports sales activities with collateral and product training to ensure successful product penetration and achievement of financial targets.


  • Identifies new product opportunities based on market analysis and business cases

  • Develops and maintains Market Requirements documents to clearly capture the product business opportunity

  • Works closely with Product Managers to determine detailed customer requirements

  • Develops product penetration strategy as part of the product introduction plans, including direct customer and chipmaker value propositions

  • Develops product forecasts and works with the sales organization to meet financial targets

  • Develops and maintains collateral for both new and existing products

  • Provides product positioning training and materials for product managers, account managers, applications engineers, and field service engineers

  • Establishes pricing strategy and guidelines

  • Maintains regular communications with direct customers and chipmakers to explain product roadmap, describe new product features & benefits, and coordinate customer technical interface meetings with top accounts

  • Supports competitive analysis and provides account and field service teams with collateral to respond to competitive threats

  • Works closely with Product Management to define a compelling product roadmap

  • Supports customer escalations by providing clear and compelling collateral to respond to customer specific issue

  • Develops external product communications and messaging with Corporate Marketing support to gain and maintain customer mindshare and product leadership position

  • Leads monthly OnPulse customer report generation and distribution to ensure consistent messaging and brand development

  • Acts as key interface with Account Teams for product and technical inquiries.

  • Performs other duties assigned.


  • Requires a Bachelor’s Degree in Engineering with minimum 10 years’ experience.

  • Master’s Degree in Electrical Engineering or Applied Physics with MBA or Marketing degree preferred;

  • Minimum 5 years’ experience in Product Marketing.

  • Experience in sales, account management, marketing, sales promotion, or strategic planning in the semiconductor capital equipment business or similarly complex business-to-business technology industry.

  • Experience in presenting technical topics to customers in US, Europe and Asia.

  • Experience in presenting to senior executives to lead and influence product strategies.

  • Front-end semiconductor process technology knowledge.

  • Engineering background is required.

  • Ability to write detailed marketing requirement statements (MRS) that include technical justifications, business case and return-on-investment for the company and the customer

  • Ability to develop product value propositions through deep knowledge of impact to customers.

  • Ability to orchestrate multi-disciplinary teams to develop technical proofs and convert to customer-facing collateral.

  • Ability to convert ‘raw’ technical data into compelling proofs and collateral for product promotion.

  • Ability to lead and influence multiple parts of the organization to gain alignment and buy-in of product proposals and product strategy

  • Strong technical and presentation skills to directly promote and influence technical and management (customer) audience and represent products within the customer’s environment (photolithography)

  • Ability to interact with engineering teams during product development or field problem-solving and drive solutions with the voice of the customer

  • Strong tactical and strategic thinking to develop long-term product plans as well as react to changing market dynamics (customer, competitor, industry and macroeconomics)

  • Detail-oriented in market data analysis, technical data review, and for high-quality collateral creation.

  • Excellent written and verbal communication skills.

  • Excellent knowledge of collateral creation, particularly with PowerPoint skills, to convey concise and unambiguous messaging

  • Excellent customer service skills, with an advanced understanding of customer relationship building.

  • Ability to use MS Word, Excel, PowerPoint, and electronic e-mail systems.

  • Excellent interpersonal and teamwork skills with the ability to influence, motivate, mentor, and lead team resources.

  • Excellent presentation skills with peers, executives, customers

  • Strong analytical thinker, with ability to integrate divergent viewpoints

  • Excellent organizational, reasoning, planning, and motivational skills.

  • Excellent problem-solving techniques.

  • Self-starter; self-motivator; willing to do what it takes to get the job done.

  • Excellent decision making skills and business judgment.

  • Ability to define and track short and long-term goals and projects.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee routinely is required to sit; walk; talk; hear; use hands to keyboard, finger, handle, and feel; stoop, kneel, crouch, twist, reach, and stretch.

  • The employee is occasionally required to move around the campus.

  • The employee may occasionally lift and/or move up to 20 pounds.

  • May require travel dependent on business needs.

  • Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

  • Can work under deadlines.

  • The environment generally is moderate in temperature and noise level.

  • Must be able to read and interpret data, information, and documents.

  • Can observe and respond to people and situations and interact with others encountered in the course of work.

  • Can learn and apply new information or skills.

We offer competitive salaries and benefits including medical, dental, vision, 401(K), and FSAs.

We are committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and the business. EOE